The 4th option

I recently had the great fortune to attend a presentation by Dr. Kaihan Krippendorff, founder of Outthinker (www. “Outthinker” refers to outthinking your competition and how doing that can generate huge growth in customers, sales, profits and value. They key to Dr. Kaihan Krippendofff’s talk was about finding “The Fourth Option” which he describes as changing how you play the game.